DOD The Department of Defense IHEs Program

This project is a comprehensive event communications and branding system developed for the Department of Defense Institutions of Higher Education (IHEs) Opportunities Workshop and Intern Symposium. The scope includes logo and brand development, a large-format welcome banner, promotional flyers, and a multi-page event booklet.

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The branding establishes a modern, professional identity using a geometric shield-inspired mark, clean typography, and a blue-toned color palette that aligns with DoD visual standards while signaling innovation and academic collaboration. The welcome banner serves as a high-visibility anchor at the event, combining bold messaging, directional cues, photography, and QR codes to support on-site orientation and engagement.

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Flyers are designed for both print and digital distribution, clearly communicating program benefits, eligibility requirements, application timelines, and calls to action for students and institutions. The event booklet organizes detailed content—goals, agendas, maps, session descriptions, and schedules—into a clear, easy-to-navigate format that supports attendees throughout the workshop.

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Overall, the project delivers a cohesive, scalable design system that unifies branding and information across multiple touchpoints, strengthening outreach, wayfinding, and participant experience for the DoD IHEs program.