Cognitive Neuroscience Postcard

Dual-purpose postcard designed to promote the National Science Foundation’s Cognitive Neuroscience Program across both print and digital channels. The front features a bold,

concise message—“Cognitive Neuroscience resonates with me”—paired with layered scientific imagery to immediately capture attention and convey the program’s focus on brain,

behavior, and discovery.

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The reverse side is structured to deliver essential program information clearly and efficiently, including a brief overview, eligibility highlights, and direct calls to action. QR codes and a prominent URL bridge print and online engagement, allowing audiences to quickly access detailed funding opportunities and program resources.

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A cohesive blue and teal color palette, combined with clean typography, iconography, and NSF branding, ensures credibility and visual consistency. Overall, the postcard functions as a

compact, high-impact outreach tool that effectively translates complex research opportunities into an accessible, engaging format for researchers and institutions.