Army HBCU-MI SPARK Program

Comprehensive marketing collateral system developed to promote the Army HBCU-MI SPARK program across print and digital touchpoints. The suite includes posters, banners, researcher signage, event booklets, fact sheets, and social media graphics, all designed to work together as a unified visual campaign.

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The design language is bold, mission-focused, and highly structured, using a black, gold, and gray palette paired with angular layouts and technical graphic motifs. Strong typography and diagonal framing convey momentum, precision, and innovation, aligning the program’s academic research goals with national defense priorities. Photography featuring students, researchers, and military-relevant technology reinforces the program’s hands-on, real-world impact.

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Each asset is tailored to its format—large-scale banners and posters emphasize wayfinding and high-visibility messaging, fact sheets clearly organize program details and application information, and social media posts deliver concise, action-driven calls to apply. Together, the materials create a cohesive and scalable system that effectively communicates opportunity, research excellence, and career pathways for HBCU and minority-serving institution students within the SPARK program.